Tools / Marketing Tools / UTM Tag Generator

Online UTM Tag Generator

Fast and easy creation of tracked links with UTM parameters for advertising campaigns and web analytics (Google Analytics 4).

Select advertising platform (quick preset):

Target URL (Landing Page) Destination website or landing page URL

https://

Campaign Source (utm_source) e.g. google, facebook, linkedin, newsletter

Campaign Medium (utm_medium) e.g. cpc, banner, email, social, referral

Campaign Name (utm_campaign) Marketing campaign name, promo code or ID

Campaign Content (utm_content) Ad creative, variation or ad ID

Campaign Term (utm_term) Target keyword or search query

Dynamic parameters for quick insertion into active field:

Text processing options:

Transliterate Cyrillic (rus ➔ rus) Force lowercase Replace spaces with hyphens (-)

Generated link with UTM tags:

Waiting for URL input

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What are UTM tags and how to use them effectively?

UTM tags (Urchin Tracking Module) are custom parameters appended to URLs to help web analytics platforms (Google Analytics 4, Mixpanel, etc.) accurately track traffic sources, campaigns, and ad effectiveness.

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utm_source

Traffic Source. Identifies the platform or advertiser sending traffic (e.g. google, facebook, linkedin, newsletter).

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utm_medium

Marketing Medium. Identifies the channel or ad type (cpc for paid search, banner for display, email for newsletters, social for organic).

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utm_campaign

Campaign Name. Identifies the specific campaign or promotion (e.g. summer_sale or dynamic macro {campaignid}).

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utm_content

Ad Creative / Content. Differentiates ads or links pointing to the same URL (e.g. hero_banner, blue_btn, {creative}).

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utm_term

Targeting / Keyword. Records paid search keywords or audience segments that triggered the ad (e.g. web_development, {keyword}).

Frequently Asked Questions (FAQ)

Do UTM tags affect SEO and search engine rankings?

No. UTM tags do not negatively impact search rankings as long as your destination pages contain a correct canonical tag (<link rel="canonical" href="...">) pointing to the clean URL.

Why use dynamic parameters in Google Ads?

Dynamic parameters like {campaignid}, {creative}, and {keyword} are automatically substituted with real values upon click by Google Ads, eliminating manual tag management across thousands of ads.

Why should UTM parameters always be lowercase?

Web analytics systems treat uppercase and lowercase strings as separate entities. For example, Google and google will be reported as two separate sources. Keeping them lowercase ensures consistent, consolidated reporting.